Our Management Team

J.J. AYALA, Sr. Account Executive
California office

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JJ has 16 years of experience in the hospitality industry, first as a promoter, operator and owner of bars, taverns and night clubs in south Florida. While in the hospitality industry, JJ promoted, managed and started venues. This experience gave him a unique perspective as an underwriter. JJ's career as a specialty underwriter started in 2009 at Indemnity Insurance, a specialty risk retention group. Over that time, he has been involved in growing existing programs to nearly $40 million in premium. He also started and profitable grew a new program to $25 million over a period of two-and-a-half years. JJ joined ICC in March 2015, as the lead underwriter for the company's hospitality program. Under his leadership the program has grown profitably to nearly $12 million in premium. JJ has underwritten for MGAs with authority from AIG, Munich Re, and Liberty Mutual.